Jan 2019 – Current

Social Marketing & CRM Manager


I currently work for Spotify MENA as the Social Marketing & CRM Manager covering 13 markets.

Feb 2015 – Jan 2019

Senior Account Manager

Socialize Agency

I have solid experience in both branding and performance-led campaigns, with over three years of experience in the Entertainment industry managing solid brand names in the region such as OSN and Viacom.

Supported on establishing the social media department at OSN and was involved in key areas such as hiring, training, setting up internal and external processes.

My experience with performance campaigns covers the entire user-journey from landing optimization to ad optimization (creative and media) and retargeting.

I’m also well-versed in content marketing, influencers campaigns, and crisis communication plans.

Oct 2014 – Feb 2015

Account Executive

Reach 2.o

I managed a wide range of accounts for different clients, created and implemented social media strategies and campaigns.

Aug 2013 – Sep 2014

Digital Marketing Manager

Reach 2.o

Throughout my career, with AAIB I have overseen the digital marketing for brands AAIB Insurance Brokers and Frontier Travel Insurance. I have led the team in analyzing the businesses and identifying the gaps and market opportunities to create the strategy for the next 12 months. Our results net 400% online sales increase over the course of the period.

Jul 2009 – Jul 2013

Store Manager


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Technical Skills

Paid Social

Content Strategy

Social Channels Strategy

Social Media Listening

Interpersonal Skills


Effective Communication