Yazan Al Tamimi
INTRODUCTION
A Marketer & Tech Enthusiast.
ABOUT
A self-taught marketer
with over ten years of experience.
I started my professional life when I was fifteen. I decided I wanted to take the path less beaten and find myself along the way. I'm a marketer by both choice and chance. My passion intersects between tech and business. I have over eight years of experience in marketing working primarily with Entertainment and Tech brands.
EXPERIENCE IN NUMBERS
Jack of Many Trades, Master of One.
I worked in different fields throughout my career. I started my career working as a florist in 2004, moving a year later to IT، followed by seven years of retail sales. After that, I pivoted to marketing by learning marketing on my own.
19 Years
Total Experience
50+
Marketing Campaigns
10+ Years
In Marketing
30+
Regional and International brands
CONSULTING
High-Caliber Services.
I provide consulting services
in three areas.
-
Social Marketing
Content Strategy | Paid Social Strategy | Social Channels Strategy | Influencer Strategy
-
Personal Branding
Storytelling | Content Creation | Audience Building
-
Agencies
Processes | Hiring | Training | Business Dev | Infrastructure
RESUME
Experience
Do not follow where the path may lead.
Go instead where there is no path and leave a trail.
Spotify2019-Present
Social & Content Marketing Lead
Middle East, North Africa.
Socialize Agency2015-2019
Senior Account Manager
Key Clients: OSN, Comedy Central, Nickelodeon, Activision, Reebok, Expo 2020 Dubai.
Reach 2.02014-2015
Account Executive
Content Creation, Community Management, Client Servicing.
AAIB2013-2014
Digital Marketing Manager
First marketing gig. Overseen the digital marketing for brands AAIB Insurance Brokers and Frontier Travel Insurance
iSystem2009-2013
Store Manager
Started as a part-time sales executive for Jordan's leading Apple Reseller.
SKILLS
Skills I have collected
over the years.
PORTFOLIO
Selected Work
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
Season 7 Debut Campaign
GoT Season 7 Campaign
CHALLENGE
With the return of one of the world’s most pirated TV shows Game Of Thrones, we needed a campaign that would convince fans of the show (an ‘illegal’ streaming generation) to watch it on OSN instead.
IDEA
On Facebook, countdown-led creatives highlighted the same time as US broadcast offering and conversation-led activities to hook in show’s fandom. With KSA being a key market, we leveraged Snapchat with bespoke creatives that emulated content millennials would expect to see from friends. Shot in collaboration with an influencer, the creative encouraged watchesr to ‘swipe up’ and take action.
RESULTS
Over 3,000 subscription leads and set a new benchmark with a 13.08% engagement rate (vs. the regional benchmark of 1.8-3.0%). The success of the campaign, proudly reinforces our ideology that a good creative is one that is adapted to fit the audience’s unique behavior and expectation across different platforms.
HoC Season 5 Campaign
The Most Successful TV Season Launch on OSN
CHALLENGE
House of Cards – a flagship Netflix Original was launching its 5th season in the region exclusively on OSN for a legacy agreement the brand had with Netflix before their global launch. Although the show wasn’t popular in the region, this was a great opportunity to create a high impact creative campaign for the show launch, indirectly hitting Netflix and enforcing OSN’s content offering superiority.
IDEA
We used the buzz around the US political affairs to create a highly shareable campaign which was mocking Donald Trump and Netflix at the same time.
RESULTS
The campaign resulted with House of Cards season 5 being the most successful TV season launch of the first semester of 2017 according to GFK report, it also had a direct impact on the awareness of OSN content offering which led to an increment of sales of AED 57,000 in total.
The Oscars Campaign
Hijacking The Global Conversation Of The Oscars
CHALLENGE
The Academy Awards is the most prominent ceremony in the TV industry recognizing excellence in cinematic achievements. In the region, OSN has the exclusive rights for airing the ceremony live from the US. Our dilemma was to create excitement about the Oscars knowing that only a small chunk of our audience were willing to wake up at 3:00 am to watch the ceremony.
IDEA
Our strategy was to build the hype around the ceremony a while ahead of the Oscars and involve them in the winner selection process.
That’s how the #LiveTheOscars voting tweets were published.
For the few who were awake during the Oscars, we created a Twitter Live Party to ensure we owned the conversation and to increase the number of tweets around our hashtag.
RESULTS
Our greatest achievement? Seeing our #LiveTheOscars being used in the US, and trending in the GCC.
School Is Out Campaign
Nickelodeon's School Is Out Campaign
CHALLENGE
With the arrival of the Summer Season, kids have the surplus of time to enjoy the best of TV entertainment. In June 2017, Viacom MENA wanted to maintain top-of- mind awareness for its TV flagship channel - Nickelodeon - and increase the relevance for parents, just before the summer holidays.
IDEA
For 30 days, we highlighted the depth and breadth of Nickelodeon offering through an aggressive posting strategy on Instagram, and introduced Instagram Stories to increase the brand's organic, daily reach. We leverage global assets and localized them for the GCC, to drive engagement and growth for the account.
RESULTS
With an average of 6 Instagram Stories and 1.2 Instagram per day, the regional follower base of Nickelodeon in the region grew by 12% in just one month - without any paid media. The regionally crafted content resonated with our audience, leading to an engagement rate of 4.8%. In summer 2017, Nickelodeon maintained its ranking of #1 kids channel on OSN, and #3 most watched channel on OSN.
Reebok's #GymIsEverywhere
Reebok's #GymIsEverywhere
Bronze Winner at the 2017 MENA Digital Awards - Best Use of Video
Spotify Launch on PlayStation
Spotify launch on PlayStation in MENA
PREMISE
Spotify Middle East was launching it’s new integration with PlayStation in the region.
IDEA
Gaming is enjoyable as is, however nothing is better to get you in the groove than listening to your favorite jam. No matter what game you are playing, if you are winning or losing, music will add a new dimension to your experience.
EXECUTION
We created a series of shortform micro videos showcasing different gamers in their element, their gaming experience is enhanced with the song that they are listening to. The choice of songs are relevant to what they are playing adding an extra layer of entertainment to the process.
Spotify x Shahid Campaign
Spotify x Shahid Campaign
The Last Bad Ad You'll Ever See
BRANDS
Brands I worked with in the past.
RECOMMENDATIONS
From ex-colleagues and clients.
"‘Ridiculously efficient’ is the phrase that comes to mind when I think about Yazan. He expertly filled the role of AM and his ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. As a team member or a leader, Yazan earns my highest recommendation."
Majd Abi Ali
Director MEA, VICE Media.
"Yazan is a visionary and always makes decisions with the future in mind, a true marketer that is able to take a concept to reality while making a big bang. His honesty, integrity & infectious enthusiasm surpass the expectations I had. Yazan is a true professional & it is my pleasure to recommend him personally and professionally."
Issa Younes
CMO, IRIS Eyewear.
"I've had the luck to work with Yazan for over 4 years, and he is one of the best team members I've ever collaborated with. Yazan joined my team with a strong knowledge of digital and social media marketing, but his strong drive and passion for excellence turned him into a fully-fledged brand marketer, with strong strategic & storytelling skills. Yazan learns very quickly and keeps growing on the daily - any company would be lucky to have him."
Aurelien Fonteneau
Business Director, BETC.
"Yazan is a creative and confident individual, with a commendable ability to manage client & internal relationships. I've had the opportunity of working with Yazan on one of the most challenging clients and his proactive attitude, willingness to learn and eager to support his team members makes him a delightful co-worker."
Harshita Lakhiani
Digital Marketing Manager, Careem.
"I worked with Yazan at Socialize for almost 3 years on many accounts such as Majid Al Futtaim, OSN and Reebok. Yazan is one of the most passionate and knowledgeable people in the industry and his ability to keep up with the latest strategies and trends is impressive. He is loved by clients, colleagues and everyone who gets the chance to collaborate with him. I wish Yazan the best with his career!"
Ayoub El Mamoun
Global Social Media Manager, Skyscanner.
CONTACT
Let’s get in touch.
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